Meet the Founder

Carlos Roig is a strategist and communicator, with deep expertise in research, planning, narrative development, content creation, digital platforms and media relations. He has set communications strategy and led messaging, outreach and engagement projects for Fortune 100 corporations, global foundations, major non-profits, issue advocacy groups and government. His work over the last two decades has included human-centered storytelling and data-driven digital products, media blitzes and creative stunts, national policy fights and targeted advertising campaigns. 

Prior to moving into consulting, Carlos published his investigative reporting in The Washington Post, led product development and digital coverage of presidential campaigns at USA Today and was a producer at NPR member station KQED. He was also an adjunct at Georgetown University, where he developed curriculum, taught graduate-level courses in journalism and received the Teaching Excellence and Service Award. For the last decade, he has been a member of the Editorial Board of the Morbidity & Mortality Weekly Report, the CDC's primary scientific publication of public health information and recommendations. In September 2024, Carlos was named to the inaugural Advisory Council of the Center for Public Interest Communications at the University of Florida, a first-of-its-kind institute “designed to study, test and apply the science of strategic communication for social change”.